Many people want to own a business but often don’t know how to get started. Business owners usually begin either by selling products that meet customers’ needs or developing a solution to a particular problem. Small businesses may also need licenses, including retail businesses that require a vendor’s license.
- Types:
- One of the first considerations in starting a business is determining what product or service to sell. You could use your previous experience when creating your new business venture. For example, if you designed websites you might start freelancing as a website designer. Or turn your hobby into a job, such as teaching karate if you have a black belt.
- Significance:
- Small business startups often begin with financing. You could withdraw money from savings, use a retirement account or obtain a bank loan. Additionally, you will need to decide where you plan to operate your business. For example, you can run a consulting business from your home, but you will need a store or outlet if you wish to operate a local retail business
- Function:
- Promoting your business is another concern when considering a small business startup. Determine the best ways to market your business, such as through direct mail, magazine ads, radio or the Internet. Test your advertising by keying direct mail pieces or by tracking Internet visits. Expand your advertising efforts if they are pulling in leads and orders.
- Considerations:
- Once you start acquiring customers, develop programs to help retain them. One example is using a loyalty or frequency card program. Companies usually issue plastic cards with magnetic stripes for frequency card programs. Have customers fill out an application with their name, home address and email. Reward customers according to their frequency of visits or by the amount they spend. Additionally, you can send coupons to your best customers.